About
WonLoop makes LinkedIn Ads report to closed-won revenue instead of cost per lead — by fixing the tracking and plumbing most agencies skip.
WonLoop makes LinkedIn Ads report to closed-won revenue instead of cost per lead. That sentence is the whole company. Everything on this page is a consequence of it.
The problem we exist for
Most LinkedIn Ads programs look healthy in Campaign Manager and sick in the CRM. The cost per lead reads fine. The leads close at a fraction of a percent. We call the gap CPL theater: reporting a metric the platform is good at while the revenue signal quietly rots underneath it.
The disease behind it is browser-pixel-only tracking. Ad blockers, iOS privacy features, and cookie expiry eat conversion events. Your account under-reports what actually happens, LinkedIn’s algorithm optimizes against that biased partial signal, and cost per opportunity stays high for reasons nobody in the account can diagnose. The fix is not better ads. It is the plumbing.
What we actually do
Implementation. Conversions API so server-side events survive the browser. Offline conversion import so CRM stages — MQL, SQL, opportunity, closed-won — feed back into Campaign Manager and the algorithm learns from revenue instead of form-fills. Matched-audience match-rate repair and CRM list hygiene. Learning-phase audits and budget consolidation. Where it fits the account, Thought Leader Ads, which reliably earn 2–5× the CTR of brand-sponsored content — a tool, not a strategy.
Access is not the moat. Dreamdata and Factors.ai have real free tiers; the Insight Tag is free; the Conversions API documentation is public. What almost nobody sells is the unglamorous work of wiring it, testing it, and verifying it against your own baseline. That is the whole pitch.
What we sell
The entry offer is LinkedIn Signal Repair — $1,800 fixed, 14 days, one scope: your tracking and conversion plumbing, repaired and verified against your own baseline. It carries the only money-back guarantee in the engagement: under 15% lift in recorded conversion events, you pay nothing.
From there: a 90-Day Pipeline Pilot at $3,000/month, managed LinkedIn Ads at $3,500/month plus 8% of spend, and an attribution retainer at +$1,000/month for teams that want the reporting layer run for them. It is a ladder, and each rung has to pay for the next on its own numbers.
Who we won’t work with
We don't take campaign management below $8,000/month in LinkedIn spend. That floor is arithmetic, not taste: LinkedIn’s learning phase needs roughly 50 conversion events per campaign per month to exit it — about $5,000 of spend per campaign at a $100 cost per lead. Below the floor, management becomes a service that cannot succeed, and we would rather say no at the door than bill you monthly for it. Signal Repair has no floor, because a broken pixel is worth fixing at any spend level.
We are not a content or ghostwriting agency, not a lead-gen or appointment-setting service, not a full-service or multi-channel agency, and not the cheap option. We work with US, UK, and Canadian B2B companies — professional services, logistics, industrial software, staffing, fintech — spending $8,000 or more a month on LinkedIn Ads, selling $15k+ deals on 60+ day cycles.
How to check us before paying us
The methodology is published in full — the same repair we sell, written up so you can run it yourself. The free tracking check tells you what your account is under-reporting before you spend a dollar with us. And the guarantee is in writing, measured in your own Campaign Manager account, so the referral works the other way: you verify us against your numbers, not against a pitch.