Honest LinkedIn ads agency analysis: pricing tiers, what agencies actually deliver, the questions that expose CPL theater, and how to audit any pitch.
You cannot evaluate a LinkedIn Ads agency by interviewing it. Run five checks on your own account first, then hand the findings over and watch what the agency does with them.
We turn down accounts spending under $8,000 a month on cold acquisition. LinkedIn needs about 50 conversion events per campaign to learn, and $3,000 of spend buys 30.
Cost per lead is cheap to report and easy to move the wrong way. It falls when lead quality falls, which is why a falling CPL and a falling close rate usually arrive together.
